Tobacco firm launches 'mini- cigarette' for shorter smoking breaks

Publish date: 2024-06-22
smokers In this age of the smoking ban, nipping outside for a quick cigarette can be a miserable, cold experience.

So Philip Morris, the tobacco giant, has announced plans to launch a “snack-size” mini-cigarette - perfect for a quick nicotine fix.

The new cigarettes will deliver just as much nicotine as a full-size version, but can be smoked far more quickly.

Marlboro Intense is designed to appeal to smokers who are now being forced outside to smoke in the cold thanks to the smoking ban.

At only 7.2cm long, shorter than a standard 8.5cm cigarette, the new idea has caused anger among anti-smoking campaigners.

Stephen Pound, the MP who gave up smoking after the ban told The Sunday Times: "The desperation of the smokers knows no limits; it's only matched by the desperation in Philip Morris trying to corner the market."

The new cigarette will first be tested in Turkey, but with more than 50 countries worldwide now enforcing public smoking bans, the firm believes it is onto

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